As a creative director, the challenge lay in crafting a vibrant brand identity for the brand that resonated with Gen Z and Millennials. They were looking for an identity that felt authentic and fun, demanding a fresh, eye-catching presence that balanced playful messaging with core values like sustainability and wellness
The goal was to create a lively and engaging identity characterized by bold colors and playful names. We aimed for our branding to inspire a sense of adventure and community while promoting vitality and positivity, making our gummies a delightful part of their everyday lives.
The solution involved developing a cohesive design strategy featuring simple icons, bold colors, and playful names that resonate with our audience. We prioritized simplicity to ensure that the vibrant colors remained the focal point without overwhelming the consumer. The packaging is designed to be modern and clean, allowing the graphics to shine while clearly communicating the brand’s energy and values. This approach not only enhances visual appeal but also creates an inviting and accessible experience, ensuring that each gummy is seen as a fun and energizing addition to their daily lives.
