"El bueno" is a brand of CBD-infused seltzers that aims to provide a refreshing experience for those who wants to relax after a long day of work or enjoy their weekend along with friends. I was tasked to create packaging labels that captures the playfulness of the branding while highlighting the ingredients of their three launching flavors.
A CBD company that require a packaging design for their newest product. 3 labels for their can seltzers that was playful and colorful each representing a different flavor of the drink.
The solution was to leverage the playful color palette of their brand as our principal ally to distinguish each flavor. A character was created to represents each flavor, playful elements were also added to represent the "groove" feeling. The complete palette aims to strike a balance between freshness and playfulness, appealing with calming and positivism to multiple audiences. The wavy elements on the label also reinforces the idea of the world of CBD, that is mostly represented with "smoke". The result expresses what they were looking for, something fun and playful with characters that represent the flavors which make them ease to recognize.
