Yolk Folk

A local egg sandwich was in need of a full branding. They wanted to break the traditional way of how restaurants brand themselves.

Bring a minimalist logo and a bold modern branding that creates an experience before you come into the shop through their ads and the way they position themselves on social media.

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By going for a bold colors but a minimalist logo, the branding was tapping into a modern design without overwhelmed their consumer. This was well accepted from young consumers. The visuals where to support the message of boldness in flavor without go into the traditional media.